“In the attention economy, winning means getting as many people as possible to spend as much time and attention as possible with one’s product or service. Although, as it’s often said, in the attention economy, the user is the product.”
– James Williams, Stand Out of Our Light

I’m writing this piece for coaches, trainers and those on the front lines working with people physically. Let’s start with a question that I’ll keep coming back to: Are social media platforms supporting or undermining people’s efforts to become more fit, healthy, and well? IF it turns out that these platforms are actually undermining our efforts to become more fit, healthy and well then WHY would I send those that I lead to an environment that is fundamentally toxic and misaligned with this purpose to begin with?